Full Job Description
Position: Digital Content Strategist
Location: Heber, Arizona
Company Overview
Join Amazon, one of the world's most innovative companies, where we strive to be Earth's most customer-centric company. We are committed to using technology to make people’s lives easier while providing unparalleled solutions to our consumers. As we expand our digital presence in Heber, Arizona, we are looking for a highly motivated and creative Digital Content Strategist to join our team. This is an opportunity to be a part of a dynamic organization that is shaping the future of online retail.
Role Overview
As a Digital Content Strategist at Amazon, you will play a pivotal role in developing innovative content strategies that enhance customer engagement and drive conversion. You will be instrumental in creating a cohesive digital experience across multiple platforms, ensuring that our content effectively communicates our brand's values and resonates with our audience. This role requires a deep understanding of content marketing, analytics, and customer insights, allowing you to create compelling narratives that inspire action.
Key Responsibilities
- Develop and execute comprehensive digital content strategies that align with broader marketing initiatives and enhance brand visibility.
- Collaborate with cross-functional teams, including marketing, design, and product development, to create engaging and informative content.
- Conduct keyword research and implement SEO best practices to optimize content for search engines and enhance organic reach.
- Analyze content performance using analytical tools and metrics to refine strategies and improve effectiveness over time.
- Craft compelling stories and narratives that resonate with target audiences across various digital channels.
- Manage a team of content creators, providing guidance and feedback to ensure high-quality content that meets the brand’s standards.
- Stay up-to-date with industry trends and best practices in content marketing and digital strategy to keep our content fresh and relevant.
- Contribute to the development of marketing campaigns that leverage our content assets to enhance customer engagement.
- Utilize A/B testing and user feedback to continually enhance the digital experience and improve content effectiveness.
- Build and maintain relationships with external partners and influencers to amplify our content’s reach.
Qualifications
- Bachelor's degree in Marketing, Communications, or a related field.
- 5+ years of experience in digital content strategy or a related field, preferably in e-commerce or online retail.
- Strong understanding of SEO principles and best practices, with experience in implementing them across various content platforms.
- Exceptional writing and editing skills, with a passion for storytelling and creating compelling content.
- Proficiency with analytics tools (Google Analytics, SEMrush, etc.) to measure and analyze content performance.
- Experience managing teams and collaborating with various departments to achieve common goals.
- Familiarity with content management systems (CMS) and digital marketing platforms.
- Strong project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously.
- Creative thinker with a strategic mindset and a passion for digital marketing.
- Excellent communication and interpersonal skills with a focus on teamwork.
What We Offer
At Amazon, we believe in fostering a work environment that encourages growth and innovation. As a Digital Content Strategist, you will have access to a range of benefits:
- Competitive salary with comprehensive benefits package, including health, dental, and retirement plans.
- Flexible working hours and the potential for remote work options.
- Opportunities for professional development and career advancement.
- An inclusive and diverse workplace culture that values creativity and collaboration.
- Access to cutting-edge tools and technologies to enhance your work experience.
- Employee discounts and perks at various partner organizations.
Why Heber, Arizona?
Heber offers an exceptional quality of life, combining small-town charm with access to stunning natural landscapes. Surrounded by breathtaking mountains and abundant outdoor activities, living in Heber provides a perfect balance of work and leisure. The community is known for its friendly atmosphere, excellent schools, and recreational opportunities, making it an ideal place for professionals and families alike.
Join Us!
If you are a creative thinker with a passion for content strategy and a desire to make a significant impact in the digital landscape, we would love to hear from you! Join our team at Amazon as we redefine the future of digital marketing and customer engagement.
Apply now to seize this incredible opportunity to grow your career as a Digital Content Strategist in Heber, Arizona!